This changed in 2020 when the M1 chip was introduced to the MacBook Air, entry level MacBook Pro and Mac Mini. After their transition to Intel processors in 2006, the complete lineup was Intel-based. All four products were critically and commercially successful due to their high performance, competitive prices, and aesthetic designs, and helped return Apple to profitability.Īround this time, Apple phased out the Macintosh name in favor of 'Mac', a nickname that had been in common use since the development of the first model. Upon his return to the company, Steve Jobs led Apple to consolidate the complex line of nearly twenty Macintosh models in mid-1997 (including models made for specific regions) down to four in mid-1999: the Power Macintosh G3, iMac G3, 14.1' PowerBook G3, and 12' iBook. Even after the transition to the superior PowerPC-based Power Macintosh line in the mid-1990s, the falling prices of commodity PC components, poor inventory management with the Macintosh Performa, and the release of Windows 95 contributed to continued decline of the Macintosh user base. However, the introduction of Windows 3.1 and Intel's Pentium processor, which beat the Motorola 68040 used in then-current Macintoshes in most benchmarks, gradually took market share from Apple, and by the end of 1994 Apple was relegated to third place as Compaq became the top PC manufacturer. In the early 1990s, Apple introduced the Macintosh LC II and Color Classic which were price-competitive with Wintel machines at the time.

Macintosh systems were successful in education and desktop publishing, making Apple the second-largest PC manufacturer for the next decade. Apple sold the Macintosh alongside its popular Apple II, Apple IIGS, Apple III, and Apple Lisa families of computers until the other models were discontinued in the 1990s.Įarly Macintosh models were relatively expensive, hindering competitiveness in a market dominated by the much cheaper Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses, although they were less expensive than the Xerox Alto and other computers with graphical user interfaces that predated the Mac, except Atari ST. The original Macintosh is the first successful mass-market all-in-one desktop personal computer to have featured a graphical user interface, built-in screen, and mouse. (originally as Apple Computer, Inc.) since January 1984. The Macintosh (mainly Mac since 1998) is a family of personal computers designed, manufactured, and sold by Apple Inc. Clockwise from top: MacBook Air (2015), iMac G5 20' (2004), Macintosh II (1987), Power Mac G4 Cube (2000), iBook G3 Blueberry (1999) and original Macintosh 128K (1984)

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